OUR PHILOSOPHY "Measurability" We ask questions. We probe. We look at the small picture and the large view. We believe in the unconventional, see the power of the improbable becoming possible. Known for unconventional, courageous ideas that have been proven to be ahead of their time, Campaigns offers the means to move concepts from thought to reality, from desire to conviction, from plan to action. From intangible to the tangible, the immeasurable to the measurable. Campaigns believes in excellence, the true currency of success. Sharp-edged communications that bring measureable positive results—in business, in cultural and human values, in company productivity. HISTORY 1986 Against a backdrop of political and economic instability, a group of corporate advertising professionals made the daring leap into entrepreneurship. Campaigns Inc. was born. A lean and mean organization, it was a venture and an adventure shared among friends. Campaigns crafted its own blueprint of existence, building a structure that recognizes people as its most valuable pillar and planting a seed anchored on the toughest ethics to live by -- excellence, integrity, teamwork. It is also a company that to this day believes in the power of fun in the workplace. The late ‘80s was seen as the worst of times for a start-up but it has since proven to be the best for rewriting what a company should stand for and what communications should aim for. 1991 Surprising the advertising industry, Campaigns breaks into the Top 10 Ad Agencies of the Philippines. Campaigns enters a partnership with the Interpublic Group of Companies to become Campaigns Universal Inc. 1996 Grey Worldwide becomes the new partner of the company now renamed Campaigns and Grey. OUR VISION, OUR VALUES Campaigns is a team of carefully chosen committed professionals, an indispensable partner to its clients’ business. Its people are the most important factors for its success. They are people of superior talent and integrity who soar above the ordinary and the comfortable. Nurtured to excel as professionals, to grow as individuals. A single unit, a singular energy. Recognizing its power as a shaper of minds and values. Campaigns will always use that power as a constructive force in society. HOW WE DEFINE SUCCESS For our clients… Success is measured by how we help build brands, Through distinctive advertising that uses both wisdom and magic to connect with the consumer in a powerful way. Through superior and innovative media services that create “larger-than-budget” presence Through a maverick approach that boldly takes communications beyond the conventional Our scorecard: market shares, sales volumes, awareness levels, media values… For our people… Success is measured by the quality of the work that we do---creative and award-winning, but always brand-building. Our scorecard: Creative and industry awards, client report cards Success is also measured by how well we can nurture their talent, passion and dedication through a fun, inspiring and well-organized work environment. Our scorecard: Success is also measured by how the entire team works together to achieve common goals, then shares in the rewards of work well done. Our scorecard: Billings, industry awards, HRD survey results, profit sharing and performance bonuses For our society… Success is measured by how well we can use our power as communicators to positively influence values, attitudes and causes we care about. Our scorecard: Make our people a nation that thinks, weighing issues before making a choice or passing judgment. Giving our children knowledge not from books, discernment not prejudices and the desire to make a difference and not just a passive force in society.